Blu-ray Sales, November 12-18: Brave Rides to Number One

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Blu-ray Sales, November 12-18: Brave Rides to Number One

Posted November 22, 2012 07:49 AM by Josh Katz

For the week ending on November 18th, Walt Disney Home Entertainment's Brave topped the Blu-ray-only and overall package media charts. The latest release from Pixar Animation Studios, Brave had a slightly underwhelming theatrical showing when it premiered last summer; the animated adventure grossed only $236 million domestically on top of its estimated $185 million production budget. However, its strong initial showing on home media - the title had an HD market share of 51% - suggests the possibility of a second life for Brave, especially considering the number of Black Friday deals that involve the film.

The previous week's winner, Sony Pictures' The Amazing Spider-Man, came in at second place on the overall and Blu-ray-only media rankings. Director Marc Webb's reimagining of the blockbuster Spider-Man definitely suffered next to Brave; it sold 35% as many Blu-rays as the Pixar feature and 28% as many overall package media units. That said, the film still maintained a foothold in the top ten home media listings even with the recent releases of some high-profile titles, and it actually bested Brave in terms of its Blu-ray market share: 62% of its sales came from the HD format.

Finally, another new release, Universal Studios' Savages, occupied the number three position on the overall and Blu-ray-only sales charts. Director Oliver Stone's violent, histrionic return to gonzo filmmaking had a disappointing theatrical run, grossing just over $47 million on top of its estimated $45 million budget. However, thanks to Universal's canny counter-programming, the film cracked the top three on the home media lists; Savages moved 9% as many Blu-rays and total package media copies as Brave. Like The Amazing Spider-Man, it too had a robust HD market share - 56%.

Top Ten Blu-ray Sellers for Week Ending 11/18/12:
  1. Brave
  2. The Amazing Spider-Man
  3. Savages
  4. The Watch
  5. The Avengers
  6. Arthur Christmas
  7. The Mel Brooks Collection
  8. Cinderella
  9. Madagascar 3: Europe's Most Wanted
  10. Lawrence of Arabia
Top Five Home Media Sellers for Week Ending 11/18/12 (% of Blu-ray's Market Share Noted):
  1. Brave (51%)
  2. The Amazing Spider-Man (62%)
  3. Savages (56%)
  4. The Watch (46%)
  5. Secret of the Wings (24%)
Top Three Blu-ray 3D Sellers for Week Ending 11/18/12 (Per % of Total Unit Sales):
  1. Avatar 3D (74%)
  2. Prometheus 3D (28%)
  3. The Amazing Spider-Man 3D (15%)
  4. Abraham Lincoln: Vampire Hunter 3D (14%)
  5. Madagascar 3: Europe's Most Wanted 3D (14%)