For the week ending on October 28th, Walt Disney's
Secret of the Wings topped the Blu-ray-only and overall package media charts. The fourth film in Disney's direct-to-video
Tinker Bell franchise - the series also includes
Tinker Bell,
Tinker Bell and the Lost Treasure, and
Tinker Bell and the Great Fairy Rescue -
Secret of the Wings performed so strongly that it outperformed top sellers from weeks past like
Madagascar 3: Europe's Most Wanted,
Prometheus, and
The Avengers. In addition to winning the top sales position, the animated adventure managed a healthy Blu-ray market share of 100%.
Coming in at number two on both the overall package media charts and Blu-ray only rankings was another new release, Warner Home Entertainment's
Magic Mike. Director Steven Soderbergh's male-stripper-centric dramedy proved itself the sleeper success of the summer - it grossed over $158 million worldwide on top of a production budget of only $7 million - and its strong performance opposite
Secret of the Wings suggests effective home media counter-programming on Warner's behalf.
Magic Mike sold 74% as many Blu-rays as
Secret of the Wings and 86% as many total units, with an HD market share of only 33%.
Finally, number three is split between the separate HD and total package media figures. The Blu-ray of Timur Bekmambetov's horror-history epic
Abraham Lincoln: Vampire Hunter took third place on the HD chart, where it moved 73% as many Blu-rays as
Secret of the Wings and had a 62% HD market share. However, when taking into consideration overall home media units,
Madagascar 3: Europe's Most Wanted occupied the third-highest sales position - pushing
Abraham Lincoln into fourth - selling 45% as many copies as
Secret of the Wings and having a Blu-ray market share of 40%.
Top Ten Blu-ray Sellers for Week Ending 10/28/12:
- Secret of the Wings
- Magic Mike
- Abraham Lincoln: Vampire Hunter
- Madagascar 3: Europe's Most Wanted
- Prometheus
- The Avengers
- Cinderella
- Avatar
- Tyler Perry's Madea's Witness Protection
- Star Wars: The Clone Wars, The Complete Season Four
Top Five Home Media Sellers for Week Ending 10/28/12 (% of Blu-ray's Market Share Noted):
- Secret of the Wings (100%)
- Magic Mike (86%)
- Madagascar 3: Europe's Most Wanted (45%)
- Abraham Lincoln: Vampire Hunter (45%)
- Tyler Perry's Madea's Witness Protection (33%)
Top Three Blu-ray 3D Sellers for Week Ending 10/28/12 (Per % of Total Unit Sales):
- Avatar 3D (94%)
- Prometheus 3D (20%)
- The Nightmare Before Christmas 3D (17%)
- Abraham Lincoln: Vampire Hunter 3D (14%)
- The Avengers 3D (13%)