Blu-ray Sales, October 8-14: Prometheus Breaks The Avengers' Revenue Share Record

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Blu-ray Sales, October 8-14: Prometheus Breaks The Avengers' Revenue Share Record

Posted October 17, 2012 09:13 PM by Josh Katz

For the week ending on October 14th, Twentieth Century Fox's Prometheus dominated both the overall package media and Blu-ray-only sales charts. After months of pre-release hype, the Alien prequel debuted last June to divisive critical reactions and mostly enthusiastic box-office totals; to date, the film has amassed a worldwide gross of over $402 million on top of its estimated $130 million production budget. In some ways, though, this Blu-ray premiere was even more impressive - not only did Prometheus' sales totals top other home media competitors, but it garnered an HD market share of 76%, which bested the record Blu-ray market share of 72% that The Avengers enjoyed during its first week on the small screen.

While The Avengers saw its market share and overall revenue figures drop in the wake of Prometheus, the film still maintained a foothold in the Blu-ray-only and overall package media charts at position number two. The mega-blockbuster sold 27% as many Blu-ray copies as Prometheus and 40% as many total units, and its HD market share stayed high at 51%. Despite coming in second, The Avengers is expected to remain a fixture in home media sales; the continued popularity of its predecessors Thor and Captain America: The First Avenger certainly works in the film's favor.

Finally, third place is split between the HD and total media rankings. When considering Blu-rays only, Disney's 1950 classic Cinderella came in third; the animated favorite sold 24% as many HD units as Prometheus and had a Blu-ray market share of 100%. However, in overall units, a new release beat the Disney favorite: Warner Bros' star-studded musical Rock of Ages. Rock of Ages sold 29% as total units as Prometheus, and its HD market share was 36%.

Top Ten Blu-ray Sellers for Week Ending 10/14/12:
  1. Prometheus
  2. The Avengers
  3. Cinderella
  4. E.T.: The Extra-Terrestrial
  5. Rock of Ages
  6. Dark Shadows
  7. The Raven
  8. Snow White and the Huntsman
  9. The Hunger Games
  10. WWE: CM Punk Best in the World
Top Five Home Media Sellers for Week Ending 10/14/12 (% of Blu-ray's Market Share Noted):
  1. Prometheus (76%)
  2. The Avengers (51%)
  3. Rock of Ages (36%)
  4. E.T.: The Extra-Terrestrial (81%)
  5. Cinderella (100%)
Top Three Blu-ray 3D Sellers for Week Ending 10/14/12 (Per % of Total Unit Sales):
  1. Titanic 3D (29%)
  2. Prometheus 3D (25%)
  3. Thor 3D (15%)
  4. The Avengers 3D (14%)
  5. Captain America: The First Avenger 3D (13%)