Hi-Fi Klubben Announces Exclusive Blu-ray Support

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Hi-Fi Klubben Announces Exclusive Blu-ray Support

Posted February 12, 2008 09:55 AM by Josh Dreuth

Scandinavian retailer Hi-Fi Klubben has announced that from this point forward they will no longer support the HD DVD format, and now focus all their resources on providing their customers with the best Blu-ray experience. Among other reasons, including the announcement of Warner Brothers going Blu-ray exclusive, Hi-Fi Klubben cited a lack of response from the HD DVD Promo Group as a major factor in them going Blu-ray exclusive.

Translated from the press release, "We can not remember ever seeing such an immediate and clear-cut reaction from all actors in the market. Consumers and retailers in the US almost instantly put their focus on the Blu-ray format and the bigger retail giants in the US started to clear out their inventory of HD DVD players."

The retailer has placed all HD DVD players on clearance in order to clear out stock, and has begun to recommend Blu-ray to their increasing number of high definition customers. Currently, they have Blu-ray players available from Sharp and Samsung, with the new Denon models set to arrive in the summer.