DreamWorks Animation Acquires Classic Media
Posted July 23, 2012 04:09 PM by Webmaster
DreamWorks Animation announced today that it will acquire Classic Media for $155 million from Boomerang Media Holdings. Through Classic Media, the studio will have access to such family titles as "Casper the Friendly Ghost,", "Rocky & Bullwinkle", "The Adventures of Rocky and Bullwinkle", and "Lassie". With the new acquisition, DreamWorks Animation gets over 450 titles and more than 6,100 episodes of animated and live-action programming.
In a statement, DreamWorks Animation Chief Executive Jeffrey Katzenberg said: "Classic Media brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation's franchise business, and we plan to leverage it across our motion picture, television, home entertainment, consumer products, digital theme park and live entertainment channels".
Classic Media, which is headquartered in New York City, has approximately 80 employees, and operates offices in the United Kingdom and a division, Big Idea Entertainment, in Nashville, Tennessee.