As we reported yesterday, Sonic Solutions has announced that their Professional Products Group will now focus its research and development on the creation of applications for Blu-ray authoring. Sonic will now work to create new tools to make use of BD-Live interactivity. Previously, Scenarist had support for HD DVD authoring as well, but will now cease sales of that product line.
Rolf Hartley, senior vice president and general manager of Sonic's Professional Products Group commented, "Our professional authoring customers are actively engaged with expanding their services in advanced interactive and online content creation. With a focus on Blu-ray Disc, we're able to meet this demand with new technologies and applications that leverage the growing-capabilities of the robust BD format to deliver dynamic entertainment experiences that consumers not only want, but have also come to expect from today's connected-content platforms."
Additionally, Sonic will offer customers who purchased their Scenarist HD DVD authoring applications a special promotion to exchange their current software for the Blu-ray system. Those who choose to keep their existing HD DVD software will continue to receive customer support.
Sonic Scenarist is a widely used set of video authoring tools used by consumers and professionals alike. This shift in policy on amplifies the huge swing in support the Warner announcement has garnished in only a few short weeks. You can read the entire press release by clicking
here.