Another Huge Win for Blu-ray
Posted January 25, 2008 12:54 PM by Josh Dreuth
The latest Home Media Magazine has been released with the latest Nielson VideoScan data, and for the week ending January 20th, Blu-ray disc sales accounted for 83% of the high definition market. During this time, there were no Buy-One-Get-One-Free sales, showing the complete dominance that Blu-ray holds in the high definition market even without purchasing incentives.
While some analysts concluded that Blu-ray's hold on the high definition market was only a temporary spike due to the Warner announcement, it appears that the trend will continue as more and more consumers discover the benefits of Blu-ray.