Blu-ray Sales, Mar. 5-11: Immortals Carves Out the Top Spot

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Blu-ray Sales, Mar. 5-11: Immortals Carves Out the Top Spot

Posted March 15, 2012 07:30 PM by Josh Katz

Epic combat dominated the week ending on 03/11/2012; Twentieth Century Fox's action-adventure Immortals secured the top figures on both overall package media and Blu-ray-only sales charts. Last November, the picture saw modest success - not surprising, given Immortals' R-rating - and it grossed over $83 million domestically on top of its $75 million budget. However, this weekly sales report indicated a healthy future in home theaters. The title saw 59% of its total sales derived from the HD format.

Close behind was the Blu-ray debut of Game of Thrones: The Complete First Season. Perhaps in anticipation of the program's second season, Game of Thrones sold 76% as many units (and 73% as many Blu-rays) as Immortals, demonstrating the high viewer interest in HBO's critically and commercially praised series. Of the total package media numbers, Game of Thrones moved 57% of its home video product on Blu-ray.

The 2011 remake of Footloose occupied the third slot on the overall package media and Blu-ray-only sales charts. Bolstered by Craig Brewer's direction and a surprisingly strong critical reception, Footloose made over $51 million over its $24 million budget, and while its Blu-ray debut was not as strong as either Immortals or Game of Thrones', the musical did sell 41% as many total units compared to the top spot. Viewer interest suggested slightly lower HD support in Footloose; only 29% of purchased copies came from Blu-ray figures.

Top Ten Blu-ray Sellers for Week Ending 03/11/12:
  1. Immortals
  2. Game of Thrones: The Complete First Season
  3. Footloose
  4. Hugo
  5. Jack and Jill
  6. Puss in Boots
  7. The Lion King 2: Simba's Pride
  8. Lady and the Tramp
  9. The Godfather Collection
  10. The Lion King 1½
Top Five Home Media Sellers for Week Ending 03/11/12 (% of Blu-ray's Market Share Noted):
  1. Immortals (59%)
  2. Game of Thrones: The Complete First Season (57%)
  3. Footloose (29%)
  4. Jack and Jill (28%)
  5. Puss in Boots (29%)
Top Five Blu-ray 3D Sellers for Week Ending 03/11/12 (Per % of Total Unit Sales):
  1. Transformers: Dark of the Moon 3D (52%)
  2. Immortals 3D (19%)
  3. Hugo 3D (18%)
  4. Harry Potter and the Deathly Hallows: Part 2 3D (14%)
  5. Cars 2 3D (10%)