Starting today - February 14th - the Criterion Collection will hold a special half-off sale. The independent film distributor will offer 50% off the SRPs of their in-stock online catalog. This deal applies to both Blu-ray and DVD titles.
To take advantage of the sale, customers must visit Criterion's website. During the checkout process, the promotional code "SWAK" will activate the 50%-off savings.
In addition, if customers have a Criterion account
for which they have already created a personal wish list, Criterion will automatically deposit ten dollars into their "Account Credits" file. This extra bonus works when wish lists have been generated prior to today, it appears.
Note: The sale begins at 12 PM EST and runs until tomorrow at 12 PM EST.
Update: Criterion's website is now functional, though not without some technical issues.