Blu-ray Sales, Dec 19-25: Harry Potter Redux

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Blu-ray Sales, Dec 19-25: Harry Potter Redux

Posted December 29, 2011 02:38 PM by Tony Sanchez

For the week ending 12/25/11, Harry Potter and the Deathly Hallows: Part 2, topped the Blu-ray sales chart for the fourth time. The last film in the popular Harry Potter series was a huge success for Warner Bros. as it finished its theatrical run with an amazing worldwide total of $1.3 billion. Harry and friends enchanted 40% of their total disc sales from Blu-ray buyers.

Last week's Blu-ray sales champ Rise of the Planet of the Apes dropped one spot to number two. The apes continued their strong home video streak by capturing 37% of their package unit sales from the HD format.

Dolphin Tale finished its first week in stores by placing No. 3 on the Blu-ray bestsellers list and No.2 on the overall package media sales chart. The difference in unit sales between the number one and the number three blu-ray top sellers was around four percent. Dolphin Tale earned 30% of its total disc sales from Blu-ray, which is a solid result for a family title.


Top Ten Blu-ray Sellers for Week Ending 12/25/11.
  1. Harry Potter and the Deathly Hallows: Part 2
  2. Rise of the Planet of the Apes
  3. Dolphin Tale
  4. The Hangover Part II
  5. Straw Dogs
  6. The Lion King
  7. Kung Fu Panda 2
  8. Cars 2
  9. The Help
  10. Warrior
Top Five Sellers for Week Ending 12/25/11 (Blu-ray's market share).
  1. The Hangover Part II (27%)
  2. Dolphin Tale (30%)
  3. Kung Fu Panda 2 (21%)
  4. The Help (19%)
  5. Rise of the Planet of the Apes (37%)
Top Five Blu-ray 3D Sellers for Week Ending 12/25/11 ( per % of total unit sales).
  1. The Lion King 3D (19%)
  2. Cars 2 3D (13%)
  3. Pirates of the Caribbean: On Stranger Tides 3D (13%)
  4. Captain America: The First Avenger 3D (10%)
  5. The Smurfs 3D (8%)