In its first week in stores
The Smurfs bowed on top of the Blu-ray and the overall sales charts. The Sony Pictures release was a box office hit as it finished its theatrical ticket sales with a worldwide total of $562 million, and started its home video run by toppling three time Blu-ray weekly sales champ
Harry Potter and the Deathly Hallows: Part 2 from the No. 1 spot.
The Smurfs received 42% of its disc sales from Blu-ray, with 7% of the total units sales for the title attributed to Blu-ray 3D.
After an impressive streak on top of the Blu-ray sales charts,
Harry Potter and the Deathly Hallows: Part 2 had to settle for second place. The final film in the beloved Harry Potter series managed 36% of its disc sales from Blu-ray buyers.
The Lion King continued its impressive showing on the Blu-ray sales chart by claiming the number three slot. Simba and friends charmed 42% of its unit sales from Blu-ray.
Top Ten Blu-ray Sellers for Week Ending 12/04/11.
- The Smurfs
- Harry Potter and the Deathly Hallows: Part 2
- The Lion King
- Inception
- X-Men: First Class
- Transformers: Dark of the Moon
- Cars 2
- The Lord of the Rings: The Motion Picture Trilogy
- Friends with Benefits
- Super 8
Top Five Sellers for Week Ending 12/04/11 (Blu-ray's market share).
- The Smurfs (42%)
- Harry Potter and the Deathly Hallows: Part 2 (36%)
- Bridesmaids (13%)
- Cars 2 (30%)
- The Lion King (42%)
Top Five Blu-ray 3D Sellers for Week Ending 12/04/11 ( per % of total unit sales).
- Pirates of the Caribbean: On Stranger Tides 3D (11%)
- The Lion King 3D (9%)
- The Smurfs 3D (7%)
- Cars 2 3D (7%)
- Harry Potter and the Deathly Hallows: Part 2 3D (2%)