NPD: Better Cyber Monday Results
Posted November 29, 2011 11:28 PM by Webmaster
According to The NPD Group, a greater number of people shopped online this year rather than spending more. 28 percent of consumers shopped online during Cyber Monday compared to 21 percent last year, and 16 percent reported making a purchase compared to 12 percent last year.
This year, consumers also spent an average of 187.83 dollars compared to last year's 276.71 dollars. According to Marshal Cohen, chief industry analyst, The NPD Group, the decrease is due to the natural maturation of prices, and especially the prices of electronic products.
According to The NPD Group, the category that posted the highest growth in Cyber Monday sales was electronics. The number of consumers that reported making an electronics purchase online was up over 10 percentage points this year.