With only three days of sales for week ending 11/13/11,
Harry Potter and the Deathly Hallows: Part 2 apparated on top of both the Blu-ray and the overall sales charts. Potter mania was in full effect as the last installment in the popular series made its home video debut. Nielsen reports that almost 67% of all top 20 disc sales and over 73% of all top 20 Blu-ray unit sales were attributed to
Harry Potter films.
Deathly Hallows: Part 2 conjured 49% of its total disc sales from Blu-ray buyers, with Blu-ray 3D accounting for 13% of all Blu-ray/DVD discs sold.
Cars 2 last week's Blu-ray sales champ, dropped one spot spot to No.2 on the blu-ray and the overall sales charts. Sales share from Blu-ray Discs declined from 47% in the previous week, to 33% in the current period.
Bowing initially in April 2011,
Harry Potter and the Deathly Hallows: Part 1 emerged at No. 3 on both of the sales charts. Continuing its run of strong Blu-ray sales,
Deathly Hallows: Part 1 managed a 53% market share for the HD format. The newly released 3D edition of the movie accounted for 6% of the total units sold.
Top Ten Blu-ray Sellers for Week Ending 11/13/11.
- Harry Potter and the Deathly Hallows: Part 2
- Cars 2
- Harry Potter and the Deathly Hallows: Part 1
- Pirates of the Caribbean: On Stranger Tides
- The Change-Up
- The Lion King
- Captain America: The First Avenger
- Harry Potter: Complete 8-Film Collection
- Harry Potter and the Sorcerer's Stone
- Harry Potter and the Order of the Phoenix
Top Five Sellers for Week Ending 11/13/11 (Blu-ray's market share).
- Harry Potter and the Deathly Hallows: Part 2 (49%)
- Cars 2 (33%)
- Harry Potter and the Deathly Hallows: Part 1 (53%)
- The Change-Up (40%)
- Barbie: A Perfect Christmas (Not Released in Blu-ray)
Top Five Blu-ray 3D Sellers for Week Ending 11/13/11 ( per % of total unit sales).
- Pirates of the Caribbean: On Stranger Tides 3D (19%)
- The Lion King 3D (16%)
- Harry Potter and the Deathly Hallows: Part 2 3D (13%)
- Green Lantern 3D (9%)
- Cars 2 3D (7%)