Blu-ray Sales, Oct 24-30: Captain America is a Sales Hero

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Blu-ray Sales, Oct 24-30: Captain America is a Sales Hero

Posted November 2, 2011 09:56 PM by Tony Sanchez

For the week ending 10/30/2011, Captain America: The First Avenger had a phenomenal bow in the home video market as it placed first in both the Blu-ray and the overall sales charts. Produced by Marvel Studios and distributed by Paramount Pictures, The First Avenger was well received by comic fans and movie lovers. Cap ended his first week in stores in a virtual tie with TRON: Legacy for the Blu-ray package media marketshare record of 68%.

Dropping one spot to No.2 in the Blu-ray sales chart was Pirates of the Caribbean: On Stranger Tides. In its second week in stores Capt. Jack Sparrow sold 26% as many units as the week's No. 1 Blu-ray seller. Pirates is released exclusively in Blu-ray combo packs until November 15.

The sales surprise for the week belongs to Winnie the Pooh. Blu-ray sales have been the driving force behind the recent resurgence in the home video market, and Pooh continues that trend as it achieved a most impressive 50% of total disc sales from the high-definition format.


Top Ten Blu-ray Sellers for Week Ending 10/30/11.
  1. Captain America: The First Avenger
  2. Pirates of the Caribbean: On Stranger Tides
  3. Winnie the Pooh
  4. The Lion King
  5. Jurassic Park Ultimate Trilogy
  6. Green Lantern
  7. Fast Five
  8. Thor
  9. Transformers: Dark of the Moon
  10. Horrible Bosses

Top Five Sellers for Week Ending 10/30/11 (Blu-ray's market share).
  1. Captain America: The First Avenger (68%)
  2. Pirates of the Caribbean: On Stranger Tides (100%)
  3. Winnie the Pooh (50%)
  4. Green Lantern (51%)
  5. Bad Teacher (32%)