Coinstar to Raise DVD Rental Prices, Maintain Blu-ray Rental Prices
Posted October 28, 2011 08:00 AM by Nayan Ashra
Coinstar, owners of Redbox rental vending machines, have pledged to maintain rental
prices for Blu-ray Discs and video games, perhaps capitalising on Netflix's recent weakness but
have raised the prices on DVD rentals by 20%.
Blu-ray rental prices remain at $1.50 per night and video games will remain at $2.00 per
night. In contrast, Coinstar have raised DVD rental prices by 20% from $1.00 per night to
$1.20 per night to combat lower than expected DVD rental figures. Investors haven't
received this news and shares are down 12% despite a 90% rise in profits and a 22% rise
in revenue.
While there is bad news for DVD renters, it is undoubtedly great news for Blu-ray as the
difference between Blu-ray and DVD costs have been minimised and this could drive further
adoption of Blu-ray in rental markets and hopefully force NetFlix to reconsider their 60%
price rise of recent times.