Star Wars keeps making news for the Blu-ray format as its successful release, along with the smashing debut of
Thor have led to a new weekly Blu-ray revenue share record. For week ending 9/17/11, Blu-ray's market share of total package media sales was an all time best 35%. The new mark bested the previous record of 27% established on week ending 4/17/11.
Blu-ray sales revenue for the week registered a new 2011 high of $57.32 million. The increase of Blu-ray sales receipts, over the same week last year, was an impressive 197.2%. As Q4 2011 begins, the Blu-ray format appears poised to set more sales records.