Blu-ray Gets Black Friday Win

Nielson VideoScan data for last week reports that Blu-ray has topped its high definition rival for yet another week - this time with a very impressive 72.6% market share. The sales data includes titles sold on Black Friday - the day after Thanksgiving characterized by deep discounts and enormous amounts of consumer spending.

Possibly leading the pack was Fox's Blu-ray release of 'Live Free or Die Hard' - the latest installment in the "Die Hard" franchise. Early reports show that the title managed to sell nearly 100,000 units last week alone.

Blu-ray has yet to lose a week to its rival this year, with Blu-ray holding a 2-to-1 average sales advantage. Achieving a nearly 3-to-1 sales advantage for the important shopping week despite an influx of sub-$100 HD DVD players shows that consumers continue to choose Blu-ray as their preferred high definition format.