Weekend Box Office: "Rise of the Planet of the Apes" Rises

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Weekend Box Office: "Rise of the Planet of the Apes" Rises

Posted August 10, 2011 11:33 AM by Drew Taylor

Despite the franchise's nearly impenetrable appeal (five films in the initial go-around, an animated series, a hugely successful Tim Burton remake, and so on), Rise of the Planet of the Apes was far from a surefire hit. And yet it managed to conquer the weekend box office, with a surprisingly strong $54.8 million dollars. Rise, indeed.

Rise of the Planet of the Apes, which plays like a terrifically engaging, socially conscious prison escape movie (with some of the most knockout visual effects you'll ever see), had an agonizing journey to the screen, going through a number of permutations and being passed over by virtually every director working today (before finally being helmed by little known British filmmaker Rupert Wyatt) – and that was before the half-dozen times it swapped release dates, forcing the poor visual effects guys to have aneurysms, I'm sure.

But here's the thing: it came out, they made their release date (partially thanks to a couple of the industry's best action movie editors – Conrad Buff and Mark Goldblatt), and, shockingly, turned out to have been warmly embraced by audiences and critics alike. This probably has a lot to do with the movie's emphasis on emotion over spectacle and Wyatt's whip-fire direction. You really feel for the lead ape, Caesar (played by Andy Serkis in a motion capture tour de force), and so going through the journey with him is an absolute thrill.

While far from record-breaking, the film still drummed up a tidy $54.8 million, which makes the $36 million The Smurfs were squabbling over last week seem beyond trivial and should insure at least one more trip to the Planet of the Apes.

Speaking of last week, the two big films took a pretty hefty nosedive - The Smurfs didn't suffer quite as much, falling 42% and winding up in second place with $20.7 million, but the misjudged Cowboys & Aliens dropped a whopping 56.8%, leaving it in third place with just $15.7 million.

Faring even worse was last week's other sole big new release, Universal's raunchy body swapping comedy The Change-Up, which netted a paltry $13.5 million (just a few hundred thousand more than Captain America, which has been out for almost a month now). Maybe the R- rated comedy threshold has finally been reached, or maybe, like most critics, audiences simply didn't find it very funny. God knows I didn't.

Trading on strong word of mouth, the underrated and surprisingly under-seen Crazy, Stupid, Love., had the lowest drop off from last week out of any movie in the top ten, down just 37% with $12 million, which was still enough to bump it down to seventh place. Maybe people will keep telling their friends and it can crawl back up, especially with the uninspiring slate of movies coming out in the next few weeks (although, admittedly, 30 Minutes or Less is a lot of fun).

In just a few short weeks we won't be able to talk about all of these horrible studio blockbusters and the actual (gasp) prestige movies will be making their way to cinemas, cresting on festival buzz from places like Toronto, Telluride and New York. Ah, it's time to get excited about loving movies again!

  • #1 - Rise of the Planet of the Apes (Fox) - $54.8 million
  • #2 - The Smurfs (Sony) - $20.7 million
  • #3 - Cowboys & Aliens (Universal) - $15.7 million
  • #4 - The Change-Up (Universal) - $13.5 million
  • #5 - Captain America: The First Avenger - $13 million
  • #6 - Harry Potter and the Deathly Hallows, Part 2 (Warner Bros) - $12.4 million
  • #7 - Crazy, Stupid, Love. (Warner Bros) - $12 million
  • #8 - Friends with Benefits (Sony) - $4.6 million
  • #9 - Horrible Bosses (Warner Bros) - $4.5 million
  • #10 - Transformers: Dark of the Moon (Paramount) - $3 million