The
Rio celebration has given wing to prospects for an endless summer, with the colorful family adventure from Twentieth Century Fox Home Entertainment setting home video history as the biggest selling family title ever for an August release in its Blu-ray and DVD debut.
Sales of
Rio exceeded 2.5 million units in its first six days, the company announced today. Premium two-disc DVD and Blu-ray combo packs represented 40 percent of retail sales, and the family-friendly title is tracking to be among Fox Home Entertainment's most successful in 2011.
In addition to an overflow of compelling extras on the Blu-ray, Fox Home Entertainment launched the "Rio Coloring with Blu" app. The fun and interactive app brings the memorable characters in the film to your fingertips, combining color and imagination. Users can color their favorite
Rio characters and backgrounds on their iPhone, iPod Touch, iPad or Android. Their finished art can then be printed out using AirPrint or shared on Facebook and other social networking sites.
Rio's strong performance on Blu-ray, which provides consumers with exclusive access to unlock never-before-played bonus levels of the smash video game hit Angry Birds RioŽ, underscores the format's broad appeal for families. The Digital Entertainment Group reported Friday that the number of U.S. households with at least one Blu-ray Disc playback device rose 16% in the first six months of 2011 to bring total household penetration to more than 31.6 million, making the format one of the fastest-growing new technologies in the home entertainment industry.
Note: On August 30th, Twentieth Century Fox Home Entertainment will also release
Rio on Blu-ray 3D. You could pre-order the release
here.