Weekend Box Office: "Cowboys & Aliens" Wins By a (Horse) Hair

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Weekend Box Office: "Cowboys & Aliens" Wins By a (Horse) Hair

Posted August 3, 2011 11:28 AM by Drew Taylor

For much of the weekend, the two films vying for the #1 slot seemed to be neck-in-neck, with The Smurfs and Cowboys & Aliens racking up virtually the same numbers. Well, a clear victor was finally determined.

Well, when the dust settled and everyone counted their fingers and toes (and dollars) - Cowboys & Aliens was deemed the winner, with $36.4 million. While this nothing to sneeze at, the movie is a $200 million production, sporting an all-star cast anchored by Harrison Ford and Daniel Craig, and featuring a roster of starry talent behind-the-scenes as well – producers Ron Howard and Steven Spielberg, screenwriter Damon Lindelof (co-creator of Lost) and director Jon Favreau, who scored back-to-back summer blockbusters with the two Iron Man movies.

People were probably turned off by the goofy, high concept title and the lukewarm reviews the movie received. Sometimes when a movie goes through as long and tortured a development process as Cowboys & Aliens whent through, it's a sign of what the final product will end up like. And the film really was a disastrously limp and boring folly from start to finish, never capitalizing on the built in fun the title suggests.

Of course, Cowboys & Aliens minor triumph was that it bested The Smurfs, the 3D live action/animation hybrid based on the beloved (for some reason) children's series. It earned $35.6 million over the weekend, which is amazing because it looked so awful (I couldn't bring myself to watch it). It should end up a sleeper hit, especially since much of the family entertainment has petered out in recent weeks (why couldn't you have opened Winnie the Pooh NOW, Disney?)

Last weekend's #1 movie, Captain America sank to #3, with a 60.7% drop off and $25.5 million, meaning its slightly lagging behind Marvel's other big summer movie Thor. (X-Men: First Class was a Fox production, made outside of the Marvel family.) It's a shame, because Captain America is a much better movie than Thor, but between now and next summer's superhero pajama party The Avengers, I'm sure plenty of people will see the Captain's WWII-era exploits.

The only other new movie in the top 10 this week was Warner Bros' outstanding Crazy, Stupid, Love., which landed softer than I would have expected – it came in at #5 with $19.1 million. I think that it could conceivably climb higher this weekend, though - there will be strong word of mouth around this one. Everyone I talked to who saw it this weekend absolutely loved it, and it's certainly better than this week's R-rated entry The Change-Up.

  • #1 - Cowboys & Aliens (Universal) - $36.4 million
  • #2 - The Smurfs (Sony) - $35.6 million
  • #3 - Captain America (Paramount) - $25.5 million
  • #4 - Harry Potter and the Deathly Hallows, Part 2 (Warner Bros) - $21.9 million
  • #5 - Crazy, Stupid, Love. (Warner Bros) - $19.1 million
  • #6 - Friends with Benefits (Sony) - $9.2 million
  • #7 - Horrible Bosses (Warner Bros) - $7.1 million
  • #8 - Transformers: Dark of the Moon (Paramount) - $6 million
  • #9 - Zookeeper (Sony) - $4.3 million
  • #10 - Cars 2 (Disney) - $2.3 million