For the week ending 7/24/11,
Rango remained on top of the Blu-ray and the overall sales charts. The Johnny Depp starrer, had a strong debut for Blu-ray last week, as it generated 46% of total unit sales from the HD format. In week number two of release, Blu-ray's portion of the overall package media market for
Rango dropped slightly to 42%. The chameleon had a strong hold on the top spot as the week's No. 2 title only managed to sell 63% as many copies.
Bowing at No. 2 on both the Blu-ray and the overall sales charts was the action thriller
Limitless. Made with a modest production budget of $27 million, Bradley Cooper's venture into Sci-Fi had a successful box office run, ending with a worldwide total of $155 million.
Limitless finished the week with a solid 40% stake of its sales coming from Blu-ray discs.
Dropping one spot to No. 3 on the Blu-ray sales chart was
The Lincoln Lawyer with 29% of total package unit sales from Blu-ray. The week's other significant new release,
Take Me Home Tonight, came in at No. 5 on the Blu-ray sales chart.
Top Ten Blu-ray Sellers for Week Ending 07/24/11.
- Rango
- Limitless
- The Lincoln Lawyer
- Harry Potter and the Deathly Hallows: Part 1
- Take Me Home Tonight
- Insidious
- Arthur
- Harry Potter and the Half-Blood Prince
- Diary of a Wimpy Kid: Rodrick Rules
- Scott Pilgrim vs. The World
Top Five Sellers for Week Ending 07/24/11 (Blu-ray's market share).
- Rango (42%)
- Limitless (40%)
- The Lincoln Lawyer (29%)
- Harry Potter and the Deathly Hallows: Part 1 (30%)
- Diary of a Wimpy Kid: Rodrick Rules (20%)