In its first week of release Paramount Pictures'
Rango bowed on top of
the Blu-ray and the overall sales charts. The Johnny Depp starrer finished its
box office run with a worldwide total of $243 million and toppled
two time Blu-ray weekly sales champ
The Lord of the Rings: The Motion Picture Trilogy -
Extended Editions from the No. 1 sales spot. The chameleon finished its first
week with 46% of its package media sales coming from blu-ray discs.
Another new home video release,
The Lincoln Lawyer, finished at No. 2 in both the Blu-ray and the overall sales charts.
Lincoln Lawyer generated a respectable 37% stake of its sales from the HD format. With a production budget of $40 million, the film just managed to reach $58 million in the domestic box office.
There was a harmony on the week's home video sales as a third new release,
Insidious, bowed at No. 3 in both the DVD and the Blu-ray charts. What is sure to surprise many is that
Insidious is by far the more successful film debuting this week. Made with a production budget of only $1.5 million, the Sony Pictures home release reaped an amazing $90 million in the worldwide box office. Did anyone think
Paranormal Activity?
Top Ten Blu-ray Sellers for Week Ending 07/17/11.
- Rango
- The Lincoln Lawyer
- Insidious
- Harry Potter and the Deathly Hallows: Part 1
- The Lord of the Rings: The Motion Picture Trilogy
- Sucker Punch
- Arthur
- Harry Potter and the Half-Blood Prince
- Entourage: The Complete Seventh Season
- Battle: Los Angeles
Top Five Sellers for Week Ending 07/17/11 (Blu-ray's market share).
- Rango (46%)
- The Lincoln Lawyer (37%)
- Insidious (37%)
- Harry Potter and the Deathly Hallows: Part 1 (30%)
- Entourage: The Complete Seventh Season (23%)