Stringer Reaffirms Sony's Commitment to Blu-ray

In an exclusive interview with The Hollywood Reporter, Sir Howard Stringer, CEO of Sony, reaffirmed Sony's commitment to Blu-ray. Citing comments made by Blu-ray partners, he stressed that the technical superiority of Blu-ray makes it the "better format", and even mentioned possible future 3D implementations.

He continued, "I think that's why Steven Spielberg held out his own product from going to HD DVD. Ultimately, if you're passionate about movies, which these DVD collectors are, Blu-ray is the best answer."

The price of Blu-ray player has recently gone down (look for those Black Friday specials), but still remain higher than their HD DVD counterparts. Stringer said not to expect prices to drop any further at this time, but added, "[Blu-ray] isn't the cheaper format, but it is the better format."