Blu-ray Sales, June 27-July 3: The Lord of The Rings Is King

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Blu-ray Sales, June 27-July 3: The Lord of The Rings Is King

Posted July 6, 2011 08:57 PM by Tony Sanchez

The Lord of the Rings: The Motion Picture Trilogy (Extended Editions) made a smashing debut on the Blu-ray format. Lord of the Rings easily reached the No. 1 spot in the weekly Blu-ray charts, and became the week's No. 2 overall seller. Apparently, the controversy present in many of the online forums did not deter fans from purchasing the Blu-ray extended edition version of the trilogy. The Blu-ray extended editions boxed set sold nearly 80% as many units as Sucker Punch, which was the week's No. 1 seller in the overall package media sales chart.

Bowing at No. 2 in the Blu-ray and No. 1 in the overall sales chart was Sucker Punch. Zack Snyder's latest effort was a huge box office disappointment, with an $82 million production budget, the movie's total domestic box office was only $36 million. Given a second life in the home video market, Sucker Punch scored a huge 61% of total package media sales for Blu-ray.

Season of the Witch made its initial debut by claiming the No. 3 spot in both the Blu-ray and the overall sales charts. With 36% of its total package media sales attributed to Blu-ray, the Nicolas Cage starer did generate strong sales for the format.

Top Ten Blu-ray Sellers for Week Ending 07/03/11.
  1. The Lord of the Rings: The Motion Picture Trilogy
  2. Sucker Punch
  3. Season of the Witch
  4. Battle: Los Angeles
  5. Unknown
  6. The Adjustment Bureau
  7. True Grit
  8. The Warrior's Way
  9. Beastly
  10. Robin Hood

Top Five Sellers for Week Ending 07/03/11 (Blu-ray's market share).
  1. Sucker Punch (61%)
  2. The Lord of the Rings: The Motion Picture Trilogy (100%)
  3. Season of the Witch (34%)
  4. Beastly (20%)
  5. Diary of a Wimpy Kid: Rodrick Rules (12%)