Blu-ray Sales, June 13-19: Victory for Los Angeles

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Blu-ray Sales, June 13-19: Victory for Los Angeles

Posted June 22, 2011 10:56 PM by Tony Sanchez

In the closest finish ever for the No.1 spot on the Blu-ray sales chart, Battle: Los Angeles finished the week on top. Sony's sci-fi actioner might not have delivered box office success, but it did manage to score strong sales for Blu-ray as it dethroned last week's champ True Grit by a margin of only 1%. Battle finished its first week of home video release with 59% of total package unit sales coming from Blu-ray.

True Grit dropped one spot spot to No.2 on the blu-ray sales chart, but remained No. 1 in the overall sales chart. Aggressive promotions at several retailers had the price for the True Grit combo pack at $14.99 giving the release a sales boost in its second week of release. The Coen Brother's adaptation of Charles Portis' 1968 novel continued to generate significant sales for Blu-ray as 57% of its total package media sales were attributed to the format.

Back to the Future: 25th Anniversary Trilogy climbed two spots to No. 3 on the Blu-ray sales chart. Based on the strength of its Blu-ray sales (98%), the set became the No.6 overall seller for the week. The Back to the Future Trilogy first released in Blu-ray on October 2010, but aggressive pricing on the set has been driving Blu-ray sales for the last two weeks.

Bowing is at No.4 on both the Blu-ray and the overall sales charts was Hall Pass. The Warner Home Video comedy received 40% of all package media sales for Blu-ray. Another new home video release, Red Riding Hood, debuted at No. 3 on the overall sales chart and No. 5 on the blu-ray sales chart(36% of all unit sales).

Top Ten Blu-ray Sellers for Week Ending 06/19/11.
  1. Battle: Los Angeles
  2. True Grit
  3. Back to the Future: 25th Anniversary Trilogy
  4. Hall Pass
  5. Red Riding Hood
  6. Harry Potter and the Deathly Hallows: Part 1
  7. The Fighter
  8. Despicable Me
  9. Just Go With It
  10. TRON: Legacy

Top Five Sellers for Week Ending 06/19/11 (Blu-ray's market share).
  1. Battle: Los Angeles (59%)
  2. True Grit (57%)
  3. Red Riding Hood (36%)
  4. Hall Pass (40%)
  5. Harry Potter and the Deathly Hallows: Part 1 (42%)