Citing data provided by NPD's "Entertainment Trends in America" report, a recent article published by consumer electronics and hardware magazine TWICE notes that Blu-ray sales have started offsetting declines in consumer DVD player and content sales. Among the many reasons contributing to the surge in sales, TWICE points out, is the fact that Blu-ray buyers have started buying more discs than they did in 2009 or 2010, and more importantly, that there is an increased interest in older catalog content.
Furthermore, according to NPD's report "consumers are also noticing the better pricing and value of Blu-ray, as prices of hardware have declined." Russ Crupnick, an NPD entertainment industry analyst, also points out that "It wasn't too long ago that most consumers felt DVD was 'good enough,' and while it's true DVD is a terrific format, more consumers are now recognizing that Blu-ray does indeed deliver a superior experience."
Finally, the TWICE article also clarifies that word of mouth is definitely helping the Blu-ray customer base, as a large number of people who intend to purchase Blu-ray hardware were apparently influenced by the strong recommendations of friends and family members.
Read the TWICE article
here.