DVD Sales Decrease While Blu-ray Soars
Posted May 12, 2011 08:31 PM by Jeffrey Kauffman
A new report by SNL Kagan confirms that DVD's market share continues its precipitous decline, while Blu-ray sales continue to soar. DVD sales were down 44% year to year from 2009 to 2010, while Blu-ray sales rose 53% in the same period. While DVD continues to outpace Blu-ray in total dollar amounts of revenue—at least for the time being—the handwriting appears to be on the wall for the aging format. DVD sales last year were down over 3 billion dollars from 2009 levels to $4.47 billion. Blu-ray sales for 2010 were over $2.3 billion. SNL Kagan will release a report devoted exclusively to the Blu-ray market in the near future.