Bonus View Gets Official Nod
Posted November 1, 2007 11:25 AM by Josh Dreuth
Senior VP of Product Planning at Pioneer and Chair of the BDA Promotions Committee Andy Parsons confirmed on Monday that the profile previously known as "Profile v1.1" or "Full Profile" shall henceforth be known as "Bonus View". The move was made to ease consumer confusion regarding the recent change in Blu-ray requirements as new "Bonus View" titles like Lionsgate's 'War' and Fox's 'Sunshine' get launched early next year.