Rogers Video Adds Blu-ray Rentals

In response to consumer demand, Rogers Video has announced that they have added Blu-ray rentals to over 250 retail stores across Canada. These titles will also be featured in their recently launched "Star Rewards" program, which provides free movies based on points acquired. The stores will feature films from all Blu-ray studios.

Michael Jacobson, Vice President, Merchandise and Distribution, for Rogers Retail commented, "We are witnessing increasing customer demand for high-definition movie titles. Our goal is to ensure that we are supplying our customers with choice and availability in whatever format they are after".