Do You "Do Blu"?

The Blu-ray Disc Association (BDA) has announced a new ad campaign focused on the slogan "I Do Blu". Featuring a host of upcoming Blu-ray titles sure to peak the interests of consumers, the ad first ran during the final game of the World Series on Monday. The campaign is expected to continue through the holidays on both TV, print, and radio.

Dan Silverberg, VP of HD media development for Warner Home Video commented that the ads "marry the concept of Blu-ray discs and TV".

Blu-ray.com was treated to a full-bit screening of the ad at Panasonic Hollywood Lab on Tuesday, and if it doesn't get your heart pumping, you may want to check for a pulse.