Tron Dominates as Blu-ray Sets New Market Share Record
HomeTron Dominates as Blu-ray Sets New Market Share Record
Posted April 20, 2011 04:57 PM by Nayan Ashra
Blu-ray has set a new record for market share in any given week by accounting for over a
quarter of all packaged media sales according to Home Media Research. The top selling Blu-
ray was Tron: Legacy which managed to garner a massive 68% of sales on the format
outselling the DVD at a 2:1 ratio. The sales of the 3D version are rolled into the title, but no sales split has been given for 2D/3D.
Next up was last week's best selling title, Tangled, which managed 33% of sales on Blu-ray down from 41%. New entries Little Fockers, The Chronicle of Narnia: The Voyage of the Dawn Treader, and Tron: The Original Classic close out the top five with 24%, 44% and 78% sold on Blu-ray respectively.
This week saw the release of Harry Potter and the Death Hallows which should score large market share for the Blu-ray version, and should see a large increase in sales from the previous movie, Harry Potter and the Half Blood Prince.
UPDATE: Due to a mixup we used an older picture, the sales for this week actually broke last week's record! The article has been edited to reflect the new information from Home Media Magazine.
Next up was last week's best selling title, Tangled, which managed 33% of sales on Blu-ray down from 41%. New entries Little Fockers, The Chronicle of Narnia: The Voyage of the Dawn Treader, and Tron: The Original Classic close out the top five with 24%, 44% and 78% sold on Blu-ray respectively.
This week saw the release of Harry Potter and the Death Hallows which should score large market share for the Blu-ray version, and should see a large increase in sales from the previous movie, Harry Potter and the Half Blood Prince.
UPDATE: Due to a mixup we used an older picture, the sales for this week actually broke last week's record! The article has been edited to reflect the new information from Home Media Magazine.