3D Blu-ray set to grow by 500% according to IHS Screen Digest

IHS Screen Digest have released a report which estimates that 3D Blu-ray sales will reach the dizzy heights of $214m in 2011 which represents a growth rate of over 500%. The research group predicts that around 65 3D Blu-ray titles will be released this year. The group also predicts that Blu-ray 3D spending could rise above $900m in 2014 making it a serious optical format following Blu-ray.

"Consumers are snapping up Blu-ray 3D titles because of a number of positive occurrences in the home 3D segment," said Richard Baxter, video research analyst at IHS. "These developments include increasing consumer awareness of 3D technology, rising 3D hardware sales and an expanding catalog of 3D films for the home environment.

"Meanwhile, the arrival of more Blu-ray 3D titles in retail stores will enhance the technology's profile among consumers and encourage 3D hardware adoption," he also said "BD3D-enabled households are also likely to buy more Blu-ray 3D titles if they have a larger slate to choose from."

There is ample evidence that Blu-ray 3D has a big future with more players being announced all the time and more movies receiving 3D releases. We all hope that the latest generation of 3D TVs can live up to their billing and eliminate the problems from last years sets. If this can be achieved I believe 3D and Blu-ray 3D have a big future.