WWE and Vivendi Entertainment have announced the extension of their distribution deal, which includes a provision that Walmart will be the exclusive retailer for WWE Studios' films for the first 90 days of release. This exclusive deal will cover WWE Studios' next five theatrical releases and will run through 2012.
The Chaperone, starring WWE Superstar Paul "Triple H" Levesque, Ariel Winter and Kevin Corrigan, recently released, is the first film of the deal.
"We're delighted to be extendingour relationship with the WWE and offering fans therenownedentertainment which the company has come to represent," stated Mitch Budin, Executive VP & General Manager of Vivendi Entertainment. "We look forward to continuing to help WWE and Walmart grow their brand presence in the home media market through such innovative deals."
"WWE is thrilled to further its relationships with Vivendi and Walmart with this exclusive deal," said Jim Connelly, SVP, Consumer Products, WWE. "With the combination of Walmart's retail strength, Vivendi's distribution rights, and WWE Studios' family-friendly movies, consumers and families across America will have greater access to quality at-home entertainment."
As part of the partnership, Walmart will be integrated into WWE's multi-million dollar marketing campaign for each retail release across all WWE platforms.