Blu-ray Presence in Redbox Kiosks to Increase
Posted March 10, 2011 08:02 AM by Juan Calonge
Speaking at a technology conference, Coinstar CFO Scott Di Valerio said that Redbox is going to increase the number of Blu-ray Disc titles in its kiosks, but focusing in the "more rentable genres" such as action movies. Blu-ray penetration in Redbox kiosks will now surpass 10%. Redbox plans to add 5,000 to 6,000 new kiosks in 2011.
Di Valerio admitted that Redbox management "had expected Blu-ray to do better in the fourth quarter." The company has taken steps to better understand the format, he said. However, he clarified: "We are very bullish on the Blu-ray opportunity and think it is certainly accretive".