The German Federal Association for Audiovisual Media (BVV) has released figures for the home video market for 2010. During the year, Blu-ray sold 12.0 million units, a growth of 94% over sales in 2009. Revenues from Blu-ray sales were 193 million euros (62% up). Thanks to that, home video sales grew both in units and in revenue over the figures from the previous year. Around one of every seven home video euros comes now from Blu-ray.
Overall, the home video market registered 118.4 million units sold, between DVD, Blu-ray and electronic sales (113.8 million in 2009). Total revenue was €1.406 billion (€1.385 billion in 2009).
Oliver Trettin, Deputy Managing Director of BVV, noted that this figure beat their earlier estimation of 10 million BD units sold during the year (see Blu-ray.com,
November 16). Trettin emphasized that this growth was "hard-earned," faced with a high pressure on margins, as the average price of a Blu-ray is now only €16.03, or €3.11 less than the year before.
The Top 3 selling titles in Germany last year were
Avatar,
Inception and
2012.
Digital sold 2.9 million units, for €22m revenue.