French Blu-ray Group

Five consumer electronics companies - Sony, Panasonic, Pioneer, Samsung, and Philips - and five movie studios - Gaumont, Columbia Tristar, Walt Disney, Pathé, and Warner Home Video - have come together to promote the Blu-ray format in France. Together, they will act as a unified voice to convince consumers of the benefits of Blu-ray.

They have set a goal to get 600,000 units (stand-alone players and PS3s) in French homes by year end, capturing 90% of the high definition player market. As for software sales, Blu-ray currently holds over 60% of the market in France, and if their player sales goals are achieved, that figure is expected to rise to 80%.