At the CES show in Las Vegas, Samsung Electronics Co., Ltd. and DreamWorks Animation SKG, Inc. announced that the two leaders of technology and entertainment are "joining forces for more immersive entertainment experiences" in 2011. Consumers who purchase a new Samsung 3D TV will gain exclusive access to two of DWA's new 3D Blu-ray titles, including
Megamind, which will be made available in 2011. DWA and Samsung also intend to explore joint research and development activities and a number of expanded co-marketing initiatives throughout the year.
Both companies first announced a strategic alliance for 3D during last year's CES (see Blu-ray.com,
January 6, 2010)
"As a technology leader, Samsung's expanded alliance with DreamWorks Animation—recognized across the industry as a 3D entertainment innovator—marks our collective goal to offer consumers the best of technology and entertainment combined," said Yoon. "Through this mutual relationship, DreamWorks Animation is helping us to create an increasingly immersive home entertainment experience for audiences at a moment's notice."
"We have seen firsthand over the last 18 months why Samsung is the consumer electronics industry leader and a pioneer in bringing high-quality 3D experiences into the home in a meaningful way," added Katzenberg. "We look forward to continuing our valued strategic alliance and furthering our reach in enabling audiences to bring more of their favorite DreamWorks Animation content to life at home."
Samsung and DreamWorks Animation expect to increase their co-marketing and promotional activities in an effort to reach more consumers with their joint offerings.
The 2D Blu-ray edition of
Megamind is slated for release on February 25.
Thanks to forum member "thebat2."