Inception was the clear number one in Blu-ray sales during the week ended December 12, according to Nielsen VideoScan First Alert.
The Twilight Saga: Eclipse was a distant second, selling under a third of what
Inception did. Christopher Nolan's psychological action thriller got 65% of its total disc sales from the Blu-ray edition, pulverizing the previous record of 52% for
Iron Man 2.
Top ten
- • Inception
- (1) The Twilight Saga: Eclipse
- • Shrek Forever After
- (8) Toy Story 3
- (6) Avatar: Extended Collector's Edition
- • Shrek: The Whole Story
- (17) How to Train Your Dragon
- (5) The Expendables
- (3) Fantasia 2 Movie Collection
- (10) The Sound of Music
Blu-ray percentage of total sales for new-release titles
Blu-ray sales figures
Blu-ray sales revenue: $94.72 million (up 35.38% year on year)
Packaged-media sales revenue: $452.09 million (down 11.86% year on year)
Blu-ray market share: 21.0%