The Blu-ray Disc Association (BDA) will begin evaluating Chinese video and audio standards for inclusion in the format. The Chinese developed AVS (Advanced Video System) and DRA (Digital Rise Audio) have both been approved for use on a Chinese-only version of HD DVD. The BDA said they too will evaluate the codecs, but have not yet decided if the they will limit them to China only, or expand it to the rest of the world.
BDA spokesman and Pioneer Electronics senior VP Andy Parsons commented, "We don't know where we would draw the line, or even if we would draw a line. Generally, we haven't tried to regionalize the format."