Warner's Blu-ray Authoring Company Licenses BD-J Software

Global Digital Media Xchange Inc. (GDMX), a wholly owned subsidiary of Warner Bros. Entertainment Inc., has entered a licensing agreement with software company Jargon Technologies to develop Blu-ray Disc Java (BD-J) application software. With this new technology development, GDMX will be able to provide advanced interactive BD production that is more cost-effective and faster than its existing methods. The new technology—with code written by Jargon and testing handled by GDMX—will launch later this month.

"The challenges of creating rich, interactive functionality for BD titles are delivering complex programming, testing and evaluation of projects that require short production timelines," said Zeevik Bar-Am, Vice President of Business Development for GDMX. "Jargon has created a technology that will allow our team to author innovative projects for our wide variety of customers. We will be able to do this more efficiently and at a lower cost than ever before."

"Jargon is excited to be working with GDMX, one of Hollywood's foremost compression and authoring houses," said Bhanu Srikanth, CEO & Co-Founder of Jargon Technologies. "Their experienced production staff will make great use of our technology to provide advanced Blu-ray Disc solutions to the industry."