During a press day to promote
Avatar: Extended Collector's Edition, James Cameron reassured fans wary of an
Avatar triple dip by saying: "There's only one more play, maybe one, two years out, and that's 3D [Blu-ray]." No comment was given on the reported Panasonic-exclusive 3D BD release of the movie.
Previously, marketing executives from Panasonic had revealed that a 3D Blu-ray disc of
Avatar would be offered in early December, exclusively to buyers of a Panasonic 3D Viera plasma TV (see Blu-ray.com,
September 3). At the moment, however, Panasonic has not formally announced the promotion or its terms and conditions.
Cameron also went into detail regarding the copious special features on the upcoming Collector's Edition. The feature-length making-of documentary
Capturing Avatar will have a runtime of around an hour and a half - although an hour was cut because, as Cameron said, they "couldn't have a documentary about the movie that was as long as the movie."
There is also 45 minutes worth of deleted scenes, some of them finished for the BD release. An interactive scene deconstruction in disc three will show the various stages of production with three different viewing modes. Cameron said that feature was "like geek heaven."