Blu-ray Sales, Sep.27-Oct.3: Iron Man 2 Is Number 1

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Blu-ray Sales, Sep.27-Oct.3: Iron Man 2 Is Number 1

Posted October 7, 2010 03:46 AM by Juan Calonge

Iron Man 2 was hands down the top-selling title on Blu-ray during the week ended October 3, outselling runner-up Get Him to the Greek by 14 to 1. According to Nielsen VideoScan, a record 52% of the total disc sales of Iron Man 2 came from the Blu-ray editions (not including sales at Walmart).

According to the market research department of Home Media Magazine, Iron Man 2 sold an estimated 1.1 million discs (BD and DVD combined) during its first day in stores and 5 million in the first week.

Top ten
  1. Iron Man 2
  2. Get Him to the Greek
  3. (1) Robin Hood
  4. Superman/Batman: Apocalypse
  5. (2) Tinker Bell and the Great Fairy Rescue
  6. (9) Iron Man
  7. (3) Prince of Persia: The Sands of Time
  8. (r) Alice in Wonderland
  9. (7) The Dark Knight
  10. (4) Spartacus: Blood and Sand, The Complete First Season
Blu-ray sales percentages Blu-ray sales figures

Blu-ray sales revenue: $51.17 million (up 274.54% year on year)
Packaged-media sales revenue: $279.01 million (up 48.22% year on year)
Blu-ray market share: 18.3%