Sales of TV Season Sets on Blu-ray Up 84%
Posted September 16, 2010 05:13 AM by Juan Calonge
According to Nielsen data, sales of complete-season sets on Blu-ray for the first six months of 2010 are up 84% over the same period of 2009. Sales of TV programming on BD in general are up 67%. Total unit sales of TV-on-BD SKUs stood at 784,513, of which 424,417 were complete-season sets (not counting sales from Walmart and Sam's Club).
Over the past few years, sales of TV series on DVD have fallen steeply, as they compete with online distribution models. Overall TV DVD sales are down 6% in the first half of 2010, and complete-season sets dropped 14%.
Blu-ray Disc sales are picking up some of the slack, but still have a long way to go, said Billy Law, director of home entertainment measurement for Nielsen.
According to Nielsen data, 292 TV titles were available on Blu-ray as of June 30, up from just 120 at the same point last year.