Target Increases Shelf Space for Blu-ray

Video Business is reporting that Target has begun increasing shelf space for Blu-ray titles in their retail stores in anticipation of the upcoming holiday shopping season. This will result in two to four times as many Blu-ray titles on Target's shelves as compared to HD DVD. No official statement was made by the retailer, but it is expected that this is a result of Blu-ray's current sales advantage.

Andy Parsons, chair of the promotion committee for the BDA commented, "You're going to get a clear message when you see more Blu-ray than HD DVD, and you're going to think something is up. The message to the consumer is that one of these [formats] is dominating. You'll go with the masses and pick titles from the one that is likely to win."

Beginning in October, Target will be stocking the Sony BDP-S300 as their sole standalone HD movie player. This combined with the increased shelf space will give consumers a clear picture that Blu-ray is the true successor to DVD.