"The 3D train is moving forward, speedily and steadily, like China's Harmony Express. And Sony clearly has the strongest engine in this 3D express." Sir Howard Stringer, CEO of Sony Corporation, said enthusiastically at the press conference of Sony Europe at IFA 2010. As Sony is aggressively blazing the trail in every part of the 3D universe, its hour-long press conference was held entirely in 3D.
Sony's more relevant announcements and products displayed at IFA 2010 include:
- VPL-VW90ES Home Projector to enjoy 3D cinema experience in Full HD 1080p
- STR-DA5600ES/3600ES receivers with 3D pass-through and Automatic Phase Matching
- (prototype) VAIO demonstrates 3D in Full HD, 200Hz high frame rate technology and LED backlight
- Blu-ray Disc bundle of Michael Jackson's This is It with selected 3D HD footage
Additionally, it was announced that Sony's most recent Blu-ray players launched this year will be getting a 3D update soon.