After months of speculation, the product buyer from FutureShop, Brana, has just confirmed there will be a Holiday Program promoting the new Blu-ray releases in collectible metal packaging. However, unlike last year, these will not be SteelBooks, but rather Iron Packs.
Disney chose the Iron Pack as a more cost-effective alternative that maintains the same style packaging used for last year's successful 12-week Disney SteelBook Program. The Iron Pack is very similar in design to a SteelBook and the average buyer seldom notices the difference.
Most information about the releases is unknown at the moment; however a list of titles was made available to us from FutureShop. Those titles include
Prince of Persia: The Sands of Time on September 14th,
Beauty and the Beast on October 5th and
Toy Story 3 on November 2nd.
A few older titles were included in the announcement, but no release dates were mentioned. Those titles include
Toy Story,
Toy Story 2,
The Princess and the Frog and
Alice in Wonderland. It is unknown if these will include a DVD copy or digital copy like their predecessors released earlier this year.
Thanks to forum member
jstn for posting this in the
SteelBook™ Forums.