The Losers was the top-selling title on Blu-ray during the week ended July 25, according to data from Nielsen VideoScan. WB's actioner also managed 51% from its total optical media sales from the BD, breaking the BD percentage record for a new, theatrically-released movie. Another Warner title,
Cop Out (top seller in overall packaged media), was a close second, and
The Runaways was sixth.
Top ten
- • The Losers
- • Cop Out
- (2) Avatar
- (3) Percy Jackson & the Olympians: The Lightning Thief
- (1) The Bounty Hunter
- • The Runaways
- (4) Hot Tub Time Machine
- (6) The Book of Eli
- (7) Alice in Wonderland
- (5) Brooklyn's Finest
Blu-ray sales percentages:
- The Losers: 51%
- Cop Out: 38%
- The Runaways: 17%
Sales figures
Blu-ray sales: $13.67 million (61.17
% down year on year)
Packaged media sales: $115.60 million (47.09
% down year on year)
Blu-ray sales percentage: 11.8%.