A family movie outselling an R-rated comedy and a horror film isn't unheard of on DVD, but it definitely is news on Blu-ray.
Percy Jackson & the Olympians: The Lightning Thief was the top-selling title on Blu-ray during the week ended July 4, according to Nielsen VideoScan First Alert, moving nearly 50% more copies than
Hot Tub Time Machine, and over twice as much as
The Crazies.
Top ten
- • Percy Jackson & the Olympians: The Lightning Thief
- • Hot Tub Time Machine
- • The Crazies
- (5) Avatar
- (1) The Book of Eli
- (2) Green Zone
- (6) Alice in Wonderland
- (4) Toy Story 2
- (3) Toy Story
- (9) Shutter Island
Blu-ray sales percentage
- The Crazies: 32%
- Hot Tub Time Machine: 28%
- Percy Jackson & the Olympians: The Lightning Thief: 25%
Overall sales figures
Blu-ray sales revenue: $17.35 million (up 61.64% from the same week last year)
Packaged media sales revenue: $160.22 (up 3.34% from the same week last year)
Blu-ray revenue share: 10.8%