Twentieth Century Fox Home Entertainment will expand its use of BD-Live with the Live Extras program, with the release of
Percy Jackson & the Olympians: The Lightning Thief, which streets today. Consumers that purchase the disc will be able to access exclusive never-before-seen clips via their network connected Blu-ray player and BD-Live. Other recent new releases from the studio will also get Live Extras.
According to the studio, Live Extras "opens a gateway for fans to see the newest content the studio has to offer for movies in theaters and on Blu-ray at no additional cost." To use it, insert the disc into a BD-Live enabled player, internet access the main menu and the new footage will be available.
Fox will continue to expand the BD-Live experience throughout the year by releasing all-new extras for some of their classic horror, action and comedy titles. "We are just scratching the surface on how a Blu-ray player can enhance the consumer's experience in the home, said Mary Daily, Executive Vice President, Marketing, North America for Twentieth Century Fox Home Entertainment. "Live Extras opens a doorway to an innovative experience that can only be possible through Blu-ray."
The Live Extras on the Blu-ray release of
Percy Jackson & The Olympians: The Lightning Thief will include the featurette entitled "Demigods At Work & Play: Inside the Lotus Land Casino" which provides an inside look at the lavish set design with the film's young cast.
Additionally, some of the studios biggest family hits will debut all-new content through the Live Extras program, including
Fantastic Mr. Fox (with a Jason Schwartzman interview from the London premiere),
Ice Age: Dawn of the Dinosaurs (a behind-the-scenes look at the thrilling climax of the movie),
Night at the Museum: Battle of the Smithsonian (a "hilarious" featurette with Thomas Lennon and Robert Ben Garant reprising their roles as The Wright Brothers) and
Tooth Fairy (with a mock featurette with Stephen Merchant).