Study Shows Consumers Prefer Blu-ray Disc Over HD-DVD

A new poll suggests that as the battle between Blu-ray Disc and HD-DVD heats up, consumers overwhelmingly prefer Blu-ray Disc as their format of choice. In the poll, conducted by Penn, Schoen and Berland Associates, a nationally recognized strategic polling firm, consumers were given a side-by-side comparison of the two formats. Out of the 1200 consumers surveyed 58% preferred Blu-ray Disc, 26% were undecided and only 16% preferred HD-DVD. Of those consumers who indicated that they are extremely interested in purchasing the next-generation format, 66% favored Blu-ray, 19% were undecided and only 15% preferred HD-DVD. Among the key reasons consumers preferred Blu-ray were the ability to play the discs in more CE devices, personal computers and gaming consoles, backward compatibility with current DVD media, disc capacity and the ability to record large amounts of high-definition or standard definition video and data.